Clayton Christensen: The Innovator's Dilemma

Clayton's take: Disruptive innovation describes the process by which technology enables new entrants to provide goods and services that are less expensive and more accessible, and eventually replace—or “disrupt”—well-established competitors. A successful disruptive innovation contains three ingredients:
  1. Enabling technology -- an invention or innovation that makes a product more affordable and accessible to a wider population.
  2. Innovative business model -- a business model that targets nonconsumers (new customers who previously did not buy products or services in a given market) or low-end consumers (the least profitable customers). This is most easily accomplished by new entrants since they are not locked into existing business models.
  3. Coherent value network -- a value network in which upstream and downstream suppliers, partners, distributors, and customers are each better off when the disruptive technology prospers.
Our take: In the hands of the pilot team, and eventually the whole population of the organization, the value of Clay's contribution is to provoke and inspire out-of-the-box thinking and generativity as a path to innovation. in service to organizational transformation. ​