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Hugh Macleod - Gapingvoid

Hugh's take: Values first. Value second. In order of importance, you’re selling:
  1. Who you are
  2. What the product is
People spend money because of feelings, not because of facts. The value of your product isn’t in its ROI or lifetime warrantee — it’s in who it’s being bought from. Ultimately, your customers want to feel like they’re being respected. They want to feel like your product was made for them, to help them out, to fill a need. They want to feel like you care. Your pitch isn’t about what you’re selling – it’s about who you are. The product is just a part of that.
Go to Gapingvoid Site
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Our take:  In the hands of the pilot team and eventually, the whole population of the organization, the value of Hugh's insights and "Social Objects" creations encourage and inspire individual potential and empowerment, enhancing the sensemaking, understanding, and momentum building for all within an organizational transformation initiative.
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Copyright © 2018 The Values Foundation
  • Home
  • Values Foundation Press
    • Transcending Personal Apocalypse
    • The Catalyst Collection >
      • The Values Manifesto
      • Catalyzing Human Awareness
      • Catalyzing Organizational Transformation
      • Return On Time and Attention
      • Unlearning the Industrial Mindset
      • The Values Alignment Principle
      • The Principle of Human Generativity
    • Submissions
  • Values Audit
  • TVF OFFERINGS
    • TVF OFFERINGS >
      • Certification
      • Learning Programs
      • The Project Garden >
        • Call to Action
        • CMM
        • Generativity Space
        • Lean Philanthropy
        • All 4 One
        • VALUESBot
  • ValuesCo
  • Our Ecosystem
    • Being in Systems
  • About
    • News
    • Founders
    • Members
    • FAQ
    • Contact Us
  • Join Us
    • Getting to Know You
    • What Matters to You